Aaron Rents held their annual Trade Show and Meeting for their vendors and Store Managers at The Gaylord National Hotel in Washington, DC. Approximately 900 Aarons staff members attended the two day trade show event. The program allows the manufacturers reps of Aarons Rents product lines to present the features, benefits and technical information to assist the store managers in the sales promotions process.
The Trade Show is held in the Exhibit Hall with 12 individual display areas. Each area if piped and draped to provide visual separation, bu the challenge that Aaron Rents has faced is the constant ambient noise from 12 loud P.A. Speakers blaring at the same time. As the groups rotate through each exhibit, no one could hear the presenter in their assigned area. The shows had become completely counter-productive and unsuccessful.
Aarons came to PlantTours to solve the problem. Our experience with tradeshows and this type of exhibit venue equipped us to present a detailed plan to provide each exhibitor and attendee/participant with the ideal solution. Our crew of Service Reps arrived at the exhibit hall the night prior to the first day of the event to set up. We moved all the equipment into the Exhibit Hall, placed a receiver and headphone on each chair in each exhibit area and tested each unit programmed to match the hands-free microphone placed on the table at the front of each display for the product reps to use for their presentations. Over the next two trade show days, 14 groups of 70 Aaron Rents Managers were assigned 20 minute time slots to rotate through the exhibits. Our Service Reps were on hand to straighten up the areas and replace the headphones and receivers during the rotation turns of the schedule.
Instead of a constant noisy cacophony of sound, the client told us how shocked he was at “how quiet everything was”. With our system in place, even among nearly 1000 people in one large area, all that could be heard during the presentations was the low murmur of the presenters speaking in normal voice tones into their microphones. So according to the client’s comments, not only could all the attendees easily and clearly hear and learn the material presented, they were not fatigued by constant loud ambient noise. In addition, the speakers were refreshed and comfortable and the schedule was precise, on time and a total success.
Following the conclusion of the Day #2 of the show, our Service Reps handled the process of packing and removing all the equipment from the Exhibition Hall. The client told us that the service was hassle-free, turn-key and that they looked forward to having us handle their show in Dallas, TX in 2010.
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