On March 31 – April 1, 2010, Aaron Rents held their annual Trade Show and Meeting for their vendors and Store Managers at The Gaylord Texan Hotel in Washington, DC. Approximately 2000 Aarons store and staff members attended the two day trade show event and convention. The program allows the manufacturers reps of Aarons Rents’ product lines to present the features, benefits and technical information of their new products to assist the store managers and staff in the sales promotions process.
The Trade Show is held in the Exhibit Hall with 11 individual display areas. Each area if piped and draped to provide visual separation, but the challenge that Aaron Rents had faced in the past was the constant ambient noise from 11 loud P.A. Speakers blaring at the same time. As the groups rotated through each exhibit, no one could hear the presenter in their assigned area. The shows had become completely counter-productive and unsuccessful.
Aarons came to PlantTours to solve the problem. Our experience with tradeshows and this type of exhibit venue equipped us to present a detailed plan to provide each exhibitor and attendee/participant with the ideal solution. Our crew of 8 uniformed Service Reps arrived at the exhibit hall the morning of the first day of the event to set up. We placed all the equipment in the vendor booths in the Exhibit Hall, placed a receiver and headphone on each chair in each exhibit area and tested each unit programmed to match the hands-free and hand-held microphone placed on the table at the front of each display for the product reps to use for their presentations. Over the next two trade show days, 11 groups of 80 Aaron Rents Managers and staff were assigned 17 minute time slots to rotate through the exhibits. Our Service Reps were on hand to neaten the areas and replace the headphones and receivers during the rotation intervals of the schedule.
Instead of a constant noisy cacophony of sound, the client tells us how beneficial our service and product is to deliver a successful show on schedule. With our system in place, even among over 1000 people in one large area, all that could be heard during the presentations was the low murmur of the presenters speaking in normal voice tones into their microphones. So according to the client’s comments, not only could all the attendees easily and clearly hear and learn the material presented, they were not fatigued and annoyed by constant loud ambient noise. In addition, the speakers were refreshed and comfortable and the schedule was precise, on time and a total success.
Following the conclusion of the Day #2 of the show, our Service Reps handled the process of packing and removing all the equipment from the Exhibition Hall. Our client and the Manufacturer’s reps told us that the service was hassle-free, turn-key and that they looked forward to having us handle their Annual Meeting in Orlando, FL in 2011.
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