MAPEX USA held their annual Trade display at the NAMM show for their dealers and Reps at Anaheim Convention Center in Anaheim, CA.  Approximately 60 of Mapex Drums dealers and sales reps attended the pre-show review of new products and programs for 2010 prior to the opening of the show event.  The program allows the officials of Mapex to present product lines to showcase the features, benefits and technical information to assist the reps and dealers in the sales promotions process for 2010.

The challenge that Mapex has faced in the past is the constant ambient noise from a large Convention Center with high ceilings and no accoustics.  As the Reps and Dealers rotate through the display area, no one could hear the speaker present the information.  The pre-show meetings had become completely counter-productive and unsuccessful.  None of the participants could hear, so they wandered and did not absorb any crucial information regarding the products they were preparing to spend the next year selling.

Mapex came to PlantTours to solve the problem.  Our experience with tradeshows and this type of exhibit venue equipped us to present a detailed service for the ideal solution.   Our Service Rep arrived at the exhibit hall the night prior to the first day of the event to set up.  We arranged all the receivers and headphones in their display and tested each unit that was programmed to match the hands-free microphone that the product reps used for their presentations.  Over the next two days, 2 groups of up to 50 Mapex Reps and Dealers clearly heard all the information regarding new products and sales programs.  Our Service Rep was in place to handle any service needs throughout the display area.

Client comment as session was underway-“Magnificent!” and several of the Reps told us after the event what a huge difference the system made in the experience, education and benefit for all participants.  In addition, the speakers were refreshed and comfortable and the schedule was precise, on time and a total success.

Following the conclusion of the Day #2 of the show, our Service Rep handled the process of packing and removing all the equipment from the Exhibition Hall.  The client told us that the system was a great success and that they looked forward to having us handle their show again in 2011.

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