MAPEX USA held their annual Trade display at the NAMM show for their dealers and Reps at Anaheim Convention Center in Anaheim, CA.  Approximately 60 of Mapex Drums dealers and sales reps attended the pre-show review of new products and programs for 2010 prior to the opening of the show event.  The program allows the officials of Mapex to present product lines to showcase the features, benefits and technical information to assist the reps and dealers in the sales promotions process for 2010.

The challenge that Mapex has faced in the past is the constant ambient noise from a large Convention Center with high ceilings and no accoustics.  As the Reps and Dealers rotate through the display area, no one could hear the speaker present the information.  The pre-show meetings had become completely counter-productive and unsuccessful.  None of the participants could hear, so they wandered and did not absorb any crucial information regarding the products they were preparing to spend the next year selling.

Mapex came to PlantTours to solve the problem.  Our experience with tradeshows and this type of exhibit venue equipped us to present a detailed service for the ideal solution.   Our Service Rep arrived at the exhibit hall the night prior to the first day of the event to set up.  We arranged all the receivers and headphones in their display and tested each unit that was programmed to match the hands-free microphone that the product reps used for their presentations.  Over the next two days, 2 groups of up to 50 Mapex Reps and Dealers clearly heard all the information regarding new products and sales programs.  Our Service Rep was in place to handle any service needs throughout the display area.

Client comment as session was underway-“Magnificent!” and several of the Reps told us after the event what a huge difference the system made in the experience, education and benefit for all participants.  In addition, the speakers were refreshed and comfortable and the schedule was precise, on time and a total success.

Following the conclusion of the Day #2 of the show, our Service Rep handled the process of packing and removing all the equipment from the Exhibition Hall.  The client told us that the system was a great success and that they looked forward to having us handle their show again in 2011.

[View with PicLens]

Ranger Boats has been manufacturing premium custom fishing boats since 1968.  The site includes several  buildings on a multi-acre site.

Ranger Boats invited 600 boat dealers to Flippin for their annual Advantage Tour which includes meetings, sales seminars, on-the-water tests and tours of the plant and operations.  The dealers arrived on Wednesday and Friday mornings for the split schedule.  4 PlantTours Service Reps arrived on Tuesday at 5:00pm to set up all the PlantTours equipment for the next morning’s tour.

They ordered receivers and headphones for 4 groups of 75 dealers in each tour.  We pre-programmed and labeled the groups 1, 2,3, and 4.  One guide led each group through 6  stops on the tour of the plant.  At most stops, a presenter was stationed with visual aids, posters, samples, etc. to present the technical information regarding the stage of each boat’s production, process stage.  The presenters and guides provided a description of all updates of  products and manufacturing  methods.  The president and founder of the company were also present to deliver remarks.

PlantTours handled the tour guide equipment logistics for the plant staff and groups and set up all the equipment a separate display and seminar building.  Ranger Boats chose the Moderate Noise/Behind-Head headphones for light noise reduction for each guest; few areas of the manufacturing area are high noise.  After their opening comments by the Vice President of Sales ended at 7:30am and each participant was equipped with safety glasses they were issued the receiver and headphone and were gathered by group by each assigned guide. It took about 20 minutes to issue all the radios and headphones to the dealers.

Each guide did a quick sound check and each group was assigned a tour route that began on a Spaced Start, so they rotated through each tour stop every 5 minutes.

Ranger Boats use this annual meeting and tour to update their dealers on new boat enhancements and competitive features.  The guides used Hand-Held microphones so each guide could pass the Microphone to the Presenter at each station for their portion of the tour.

All tours were completed by 11;45am.  No service or assistance was needed.

A wrap-up summary meeting and comments from management concluded the event at the plant.

[View with PicLens]